What is your identity?
Let me ask you a question…
Did you smoke this morning?
Now, that might seem like an odd question coming from me, and, if you’re reading this, the likely answer is no.
So, why did I ask?
Well, if you’re not a smoker the answer was NO. And if you are a smoker the answer is YES.
“Yeah, Justin, what’s the point?”
That is the point.
Your IDENTITY (smoker or non-smoker) determines your behavior.
So, Who Are YOU? What’s YOUR Identity?
- Do you work out regularly…or not?
- Are you a healthy eater…or not?
- Are you a finisher…or not?
Your answers to these questions (your behaviors) are driven by your IDENTITY.
You see, it’s who you ARE that determines what you DO… And, we all know that what we DO ultimately determines what we GET. Janell and I even did a recent podcast all about identity…episode 101. It may be one of the most important lessons we’ve discussed to date.
Now let’s talk about identity when it comes to working out especially over the course of the last 6 months with Covid. These have been some of the most interesting months I’ve ever experienced as a fitness business owner. Human psychology is a fascinating subject in and of itself, but lately, it’s something that I’ve really been paying closer attention to.
Over the last few months, I don’t know that a week (maybe even day) has gone by where a client hasn’t said THANK YOU or provided some form of praise and/or appreciation for what we’ve been doing to make their fitness program available to them, whether online or at The Transformation Club now that we’re open.
At the same time, over the last few months, I don’t know that a week has gone by where someone hasn’t quit or not renewed their membership because they’re not comfortable going to The Club (or any gym); and they’ve made the DECISION that online doesn’t work for them.
Fascinating, isn’t it? So, what’s the difference between the groups?
If I were to sum it up in one word…IDENTITY.
When you identify with someone who works out, the circumstances just don’t matter.
For example, if The Club is closed or you’re just not comfortable working out with others, no problem – you’ll join the online workouts. It’s not even a question. You improvise, adapt, and overcome the circumstances to get your workouts in…because that’s what you do. It’s part of your identity.
On the other hand, if you work out as a means to an end, just about any change in circumstance will throw you off your routine. This is especially true for people who only workout to lose weight.
If you’ve been overweight for a long time or even if you lost a bunch of weight working out (but don’t identify yourself as someone who works out for the sake of working out and taking care of your body), you’ll be totally OK with stopping and gaining the weight back until you can lose it again.
Because THAT is your identity. Someone who loses and gains weight.
Now, if you fall into this quitting or not showing up group, please don’t get upset or offended. This is a growth moment for you… If what I’m saying or about to say is off-putting, it’s an opportunity for you to look at that. Really ask yourself why. If you’ve been someone who has always started and stopped and started and stopped and…you get the idea…then you need to take a hard look at your identity. Even if you’ve been “on the wagon” for the last 3 years, but now you’re off “because of Covid”, it’s still an identity thing.
And, don’t kid yourself by saying, “The online workouts don’t work for me.”
They “don’t work” because YOU don’t identify with someone who works out. That’s why you have a difficult time showing up. You may cite technology or a small screen or no group vibe or not being with your friends or any other EXCUSE I’ve heard, but those are all coming up because working out isn’t really part of your identity.
And, by the way, there’s absolutely nothing wrong with you if you don’t identify as someone who works out. It’s nobody’s place to judge anyone else’s identity.
I identify as a dog lover. If you don’t, that doesn’t make you wrong or bad or anything else other than someone who isn’t a dog lover. That’s it.
I’m just pointing this out to you as a way of helping you understand why you don’t get the results you say you want; why you might be that person who rides the weight loss roller coaster (weight fluctuates your whole life) or the weight loss carousel (jump from one program/diet to another).
Now, here’s something to know about your identity…
If you want to, you can change it!
Just like a smoker can become a non-smoker, a person who doesn’t identify as a “workout person” can become one. I’ve seen it countless times in my 23-year career.
How you do that is to start behaving like the person who has the results you want… And, it’s not about being someone else. Behave like the YOU who has what it is that you want, whether that is optimal health, great relationships, financial abundance, etc.
HAVE FAITH & TAKE ACTION,